Media Strategy & Planning

The key to a successful media campaign is in understanding a client’s specific needs and goals, and creating a customized approach to help meet those goals.
Faure Media & Consulting puts your message in front of the right audience, where they are most likely to
see it.

Our Media Strategy and Planning include:

• Demographic Targeting: Analysis of your target demographic groups and how they use media. We use leading research tools to precisely pinpoint your ideal prospects and their media preferences
• Behavioral Targeting: Reach your prospects when they are performing their daily activities and following their preferences, cross-matching them with your product or service. This targeting is based on websites visited, keywords, content read and past visits to your website
• Geographic Targeting: Many campaigns have a lot of geographic waste. We analyze your potential geographic regions so that the overall media plan can be optimized and we can free up funding. The advertising can be done to multiple geographic audiences simultaneously with customized creative and messaging for each region, optimizing relevance and effectiveness
• Advertising Measurement: We will advise your marketing and sales team on the latest processes to measure ad response and return on investment. Options include call tracking systems, brand lift and URL’s